Meredith Corporation Onsert Media Program Package Insert Program

Meredith onserts carry our partners' brand messaging into the homes of up to 45 million targeted, ready-to-buy consumers each month. Polybagged with Meredith’s trusted magazine brands, onserts literally fall into the laps of an audience ready to click, call, try and buy as subscribers tear into their magazines. The results? New customer acquisition. With scale, turnkey customization and ROI, Meredith Onsert Media delivers content that drives commerce. Our Magazine Brands are: Allrecipes, Better Homes & Gardens, EatingWell, Family Circle, Food & Wine, Health, InStyle, Magnolia Journal, Martha Stewart Living, Midwest Living, Parents, People en Espanol, Real Simple, SHAPE, Southern Living, Travel + Leisure

SEGMENTS COUNTS THROUGH 10/11/2019
45,000,000 TOTAL UNIVERSE / BASE RATE $80.00/M
DESCRIPTION
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Loyal subscribers across every age and life stage rely on Meredith brands for inspiring, informative content that helps them make decisions about the things they care about most. These readers are as engaged with your onserted content as they are with the magazine itself—even more so when the offer resonates in terms of demographics and lifestyle.

 

Meredith Brand Magazines are available to be poly wrapped every issue.

For more information, visit http://meredithdirectmedia.com/onsert-media/

 

MEREDITH CUSTOMERS

+ Represent 1/4 of the entire U.S. adult population

+ Respond to call-to-action messages

+ Spent over $21 billion on direct purchases in the past year

+ 80% took action as a result of seeing an article/ad

 

GENERAL

+ With limited inventory (5/issue), onserts often sell out prior to issue close

+ Insertion order required a week prior to national close date


 

ONSERT SPECIFICATIONS

+ Maximum size: 7-7/8” x 10-1/2” 


+ Minimum size: 4” x 6”

 

PLACEMENT

+ Onserts are placed between the back cover and the address vehicle.

 

QUANTITIES
+ Minimum: 500K
+ Maximum: 45M
Onsert Quantites vary by magazine

 

PROGRAM PRICING

+ All onsert rates are custom quoted based on unit size and weight

 

CREATIVE

+ Subject to creative & postal approval

+ Creative must exclude the following:

- Mailing indicia

- Space for a mailing address

- The word “catalog” or similar word in the copy referencing the piece

- ISSN or ISBN Number


 

NOTE

+ Meredith reserves the right to reject any onsert that would result in unanticipated postal penalties for the host publication.

+ Meredith must approve the final creative blue lines prior to the printing of the onsert.

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Package Insert Program  
SOURCE: PACKAGE INSERT SOLD, DIRECT RESPONSE 
PRIVACY: 100% SUBSCRIBERS 
DMA?: YES - MEMBER
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 90% FEMALE 10% MALE  
SELECTS
ADDRESSING
KEY CODING  NOT AVAILABLE
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