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The Young Millennial Publication and Product Buyers list allows marketers to target consumers born between 1980 to early 2000’s who purchase products and services for themselves and their families. These millennials are single or married and range in age from mid-twenties to late thirties with the disposal income to live comfortably. With over 80 million young millennials nationwide, they need quality products ranging from electronics to new automobiles.
Millennials as a whole are typically educated and technologically savvy. According to the US Chamber of Commerce Foundation, over 75% have created one or more profiles on social networking sites. Growing up with social networking being the norm, they have a strong sense of community. They use their mobile devices to download apps, perform banking, and shop. Over half get their news from television and internet versus traditional methods such as newspapers. They are young, entrepreneurial minded and proactive about caring for the environment. The youngest millennials in this list are finishing college or starting their new careers while the older millennials are becoming well established in corporate and private sector industries. Many are married with young families, rented their first apartment, purchased their first home or are upsizing to accommodate their growing families.
Millennials are in need of products and services that complement their lifestyles. They purchase products including apparel, publications, automobiles, homes, outdoor furnishings, major appliances, home decor, mobile devices, computers, school supplies, children’s toys, fitness equipment, food and beverages, supplements, personal grooming supplies and so much more. They purchase services including internet, phone, day care, pet care, healthcare, insurance, investment, television, cable, and satellite.
The Young Millennial Publication and Product Buyers are receptive to marketing offers from mobile phone providers, lifestyle magazine publishers, financial institutions, ongoing education providers, credit card issuers, travel coordinators, political party affiliates, wildlife and conservation foundations, real estate providers, auto insurance providers, and more.
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