|
COUNTS THROUGH 02/28/2025 |
|
|
| 478,151 |
TOTAL UNIVERSE / BASE RATE |
$110.00/M |
| 478,151 |
TOTAL BUYERS |
$110.00/M
|
| 27,819 |
1 MONTH BUYERS |
+
$25.00/M
|
| 77,914 |
3 MONTH BUYERS |
+
$15.00/M
|
| 136,079 |
6 MONTH BUYERS |
+
$10.00/M
|
| 236,339 |
12 MONTH BUYERS |
+
$5.00/M
|
| |
TELEPHONES |
+
$25.00/M
|
|
|
|
These promotionally driven responders have called in to a toll free number and given the opportunity to enroll in a variety of clubs or programs. Upon enrolling, these responders can select to receive dining, shopping, travel or grocery rewards from a large number of sources that participate in this plan. File is 100% credit card.
Demographic Profile:
Average Age 59
Average Income $59,686 |
|
| POPULARITY: |
 100 |
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT RESPONSE |
| PRIVACY: |
UNKNOWN |
| DMA?: |
NO |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
54% FEMALE 32% MALE |
|
|
| 1 MONTH HOTLINE |
$16.00/M |
| 3 MONTH HOTLINE |
$11.00/M |
| 6 MONTH HOTLINE |
$6.00/M |
| AGE |
$16.00/M |
| AREA OF INTEREST |
$16.00/M |
| BUYER ACTIVITY |
$12.00/M |
| CANCELLATION RUN CHARGES |
$15.00/M |
| CREDIT DECLINES |
$15.00/M |
| DONOR |
$8.00/M |
| GENDER/SEX |
$7.00/M |
| HH INCOME |
$16.00/M |
| HOMEOWNER |
$10.00/M |
| LANGUAGE |
$16.00/M |
| LIFESTYLE/INTERESTS |
$16.00/M |
| PHONES |
$75.00/M |
| RELIGION |
$16.00/M |
| SCF |
$8.00/M |
| STATE |
$8.00/M |
| ZIP |
$8.00/M |
| ADDRESSING |
| KEY CODING |
$2.00/M |
| DELIVERY FEE |
$75.00/F |
|
