Broadway Direct Ticket Buyers Mailing List

Broadway Direct delivers a luxury audience of entertainment enthusiasts of Broadway & Event ticket buyers to best-selling shows such as Hamilton, Lion King, Chicago, Wicked, Rent and Waitress.

SEGMENTS COUNTS THROUGH 03/31/2025
4,246,252 TOTAL UNIVERSE / BASE RATE $100.00/M
 571,908 12 MONTH HOTLINE     $100.00/M
 320,949 6 MONTH HOTLINE     + $5.00/M
 166,952 3 MONTH HOTLINE     + $10.00/M
 954,186 2+ MULTIBUYERS     + $15.00/M
 954,186 MUSICAL MULTIBUYERS     + $15.00/M
 622,321 FAMILY MULTIBUYERS     + $15.00/M
 285,064 DRAMA MULTIBUYERS     + $15.00/M
  FUNDRAISER RATE     $80.00/M
  CATALOG RATE     $80.00/M
  PUBLISHING RATE     $85.00/M
DESCRIPTION
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The Nederlander Organization, owner of Broadway Direct is one of the largest privately held entertainment companies in the world today synonymous with great entertainment since 1912.

This luxury audience consists of theatre & concert fans who have purchased premium tickets (average spend $250) to live Broadway, off Broadway & concert performances. Targeted selects include  show title, show genre, multi buyer and a variety of enhancements to best select your audience.

 

Nederlander, synonymous with smash Broadway hits including; Hamilton, Wicked, Cats, On Your Feet, Waitress, Lion King, Rent, Beauty & The Beast, Chicago and Finding Neverland.


This affluent and culturally astute audience enjoys spending their disposable income on seeing their favorite artist, group or Broadway Show live.

 

These entertainment fans are prime prospects for offers related to travel, luxury merchandise, publishing and services. Patrons of the arts, they are also responsive to cultural and a variety of fundraising appeals

 

Demographics

  • Average Income $125k

  • Average Age 48

  • Average Unit of Sale $250

  • 49% Female, 35% Male




** For Enhancements please refer to The Broadway Direct Enhanced Data Card**

 

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: 100% DIRECT RESPONSE 
PRIVACY: NOT AVAILABLE 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 49% FEMALE 35% MALE  
SELECTS
# TICKETS   $15.00/M
3 MONTH HOTLINE   $10.00/M
6 MONTH HOTLINE   $5.00/M
DOLLAR PURCHASED   $8.00/M
GENDER/SEX   $8.00/M
MONTHLY HOTLINE   $15.00/M
MULTI-BUYER (2+ SHOWS)   $15.00/M
MULTI-BUYER (3+ SHOWS)   $15.00/M
PURCHASE DATE   $8.00/M
SCF   $8.00/M
SHOW DATE   $8.00/M
SHOW GENRE   $8.00/M
STATE   $8.00/M
ZIP   $8.00/M
ADDRESSING
KEY CODING  $3.00/M
EMAIL  $65.00/F
FTP  $65.00/F
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