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About:
SFO originally began life in late 2001 as Stock Futures & Options magazine (did you catch the subtle difference?), focused on educating traders about stock futures and stock options. But by mid-2003, it was clear that the mission was broader, and the magazine became Stocks, Futures and Options, focused on bringing readers pertinent information about trading all aspects of securities and derivatives.
SFO, the Official Advocate for the Personal Investor, is dedicated to providing individual, retail traders with information, education and analysis that they can use to become more successful and more profitable. SFO is always on the move to give traders the most up-to-date educational information in the most productive and easy-to-access format. The magazine is a place for active traders to find consistently useful and cutting-edge articles on markets, trading strategies and technical methods, as well as economic and regulatory issues. The focus on global and national news, commentary and methodologies in both Equities and Derivatives markets offers information readers can use to shape their personal investing styles and make the most of market opportunities.
As the markets have evolved for the retail participant, so has SFO’s coverage. We now have 25 major categories of regular coverage. These include technical and fundamental analysis, psychology of trading, world markets, day trading and trading systems, among others. Most recently we have expanded into reporting on green investing, exchange-traded funds and foreign currency.
Demographics:
The SFO file is a double opt-in list comprised of e-magazine subscribers that allows advertisers to target active traders in Stocks, Futures, Options and ETF’s; over 60% of the subscribers trade on at least a weekly basis. They are highly responsive to Book/Magazine offers, Newsletter subscription offers, Webinars and Analysis products and services.
Trading Activity
Daily ……………………………… 36.0%
Weekly …………………………… 33.2%
Monthly ……………………………15.5%
Every 2-3 Months ……………...... 8.2%
Once or Twice a Year ………..... .3.6%
Top Product Interest Areas
Books/Brochures …………….... 45.8%
Products and Services ……...... 37.6%
Webinars ……………………….. 34.4%
Newsletters …………………….. 26.2%
Top 5 Products Researched or Purchased
Books …………………………… 61.5%
Magazines ……………………… 44.7%
Newsletters …………………….. 42.5%
Webinars ……………………….. 40.5%
Analysis ………………………… 27.9% |
