Essence Magazine & Enhanced Mailing List

Essence is the premiere lifestyle, fashion and beauty magazine for African-American women. With its motivating message, intimate girlfriend -to-girlfriend tone, compelling and engaging editorial lineup and vibrant and modern design, Essence is the definitive voice of today's African-American woman. Essence speaks directly to a Black woman's spirit, her heart and her unique concerns. Each issue contains sections such as Work & Wealth, Healthy Living, and Looks We Love that cover topics that focus on career and finance, health and lifestyle, and fashion and beauty and share an intimate connection with readers.

SEGMENTS COUNTS THROUGH 02/28/2025
530,451 TOTAL UNIVERSE / BASE RATE $115.00/M
 131,561 ACTIVE SENIOR SUBSCRIBERS     $115.00/M
  AGE SELECT (ALL ORDERS)     + $16.00/M
  FUNDRAISING RATE     $75.00/M
  CATALOG RATE     $80.00/M
DESCRIPTION

Essence is the premiere lifestyle, fashion and beauty magazine for African-American women. With its motivating message, intimate girlfriend -to-girlfriend tone, compelling and engaging editorial lineup and vibrant and modern design, Essence is the definitive voice of today's African-American woman. Essence speaks directly to a Black woman's spirit, her heart and her unique concerns. Each issue contains sections such as Work & Wealth, Healthy Living, and Looks We Love that cover topics that focus on career and finance, health and lifestyle, and fashion and beauty and share an intimate connection with readers.

 

Essence subscribers are dynamic African-American women who are interested in information to help them move their lives forward personally, professionally, intellectually and spiritually.

 

Essence is enhanced with Infobase demographic and lifestyle data for even better segmentation.


Demographic Profile:
Average Age 53
Average Income $59,787
HH Income $50,000+ 50%
HH Income $75,000+ 26%
HH Income $100,000+ 13%
Married 35%
Children 40%

 

Can Select by Lifestyle Interest @ $16.00/M extra:
Celebrities
Consumer Electronics
Cooking
Current Affairs - Politics
Crafts
Diet - Weight Loss
Exercise
Fashion
Golf
Hunting / Shooting
Mail Order Buyers
Political Party
Reading
Science / Space
Travel
Upscale Living
Veterans

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 81% FEMALE 14% MALE  
SPENDING: $22.00 AVERAGE ORDER 
SELECTS
1 MONTH HOTLINE   $17.00/M
3 MONTH HOTLINE   $12.00/M
6 MONTH HOTLINE   $8.00/M
ADULT AGE   $16.00/M
CANCELLATION RUN CHARGES   $15.00/M
CHILD PRESENCE   $16.00/M
CHILDS AGE   $16.00/M
COA   $14.00/M
CONTRIBUTERS/DONORS   $16.00/M
CREDIT CARD   $11.00/M
DIGITAL SUBS   $20.00/M
ETHNIC/ETHNICITY   $16.00/M
EXPIRES   $65.00/M
GENDER/SEX   $8.00/M
GIFT GIVERS   $14.00/M
HOME OWNER   $16.00/M
INCOME SELECT   $16.00/M
LIFESTYLE   $16.00/M
NET WORTH   $20.00/M
NEW TO FILE   $14.00/M
NON RECIPROCAL   $10.00/M
PAID   $11.00/M
RENEWALS   $14.00/M
SCF   $10.00/M
SOURCE   $14.00/M
STATE   $10.00/M
VETERAN   $16.00/M
ZIP   $10.00/M
ZIP PROCESSING FEE   $50.00/F
ADDRESSING
KEY CODING  $2.00/M
DELIVERY FEE  $75.00/F
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WILAND PUBLISHING/SUBSCRIBER DATABASE
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ESPECIALLY YOURS WIGS & APPAREL BUYERS
THE BRADFORD GROUP - COLLECTORS GROUP MASTERFILE
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ASHRO BUYERS
SEVENTH AVENUE BUYERS
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THE NEIGHBORHOOD SAVINGS CLUB