Active senior citizens who have responded to a direct mail appeal requesting donations and petition signatures to protect and strengthen Social Security and Medicare benefits. 96% age 55plus 50% married, 87% retired, 73% homeowners, 28% internet connected. Petition signers have not donated any money.
Average Age 70
Average Household Income $45,100
ADDITIONAL NOTES
Dollar Amount:
$10+ 98% of file
$15+ 36%
$20+ 18%
$25+ 9%
Multi Donors:
2X+ 84%
3X+ 75%
SERVICE BUREAU REQUIREMENTS:
**ZIP FILES MUST BE SENT IN .TXT FORMAT, # of zips on file must be provided. No other format will be accepted**
3 days to process orders. |