Todays Parent Canadian Magazine Subscribers (Onsert Program) know parenting is the best, strangest and most challenging job you’ve ever had. They believe that support and understanding lead to better parenting, they offer well-researched, doable advice from a variety of expert sources. *Todays Parent provides the latest health news, discipline ideas, developmental information, easy family recipes, cool DIYs and best product picks on every platform and device parents use. The content conversational and to the point, and served with humor which makes it all so much easier. As the #1 parenting magazine brand in Canada, they lead the discussion about whatever’s trending in your world.
Todays Parent Canadian Subscriber Quick Facts:
75% female readership
54% are principal grocery shoppers
67% have Children under teh age of 12
72% have post secondary educations
Avergage HHI $80K
Average age 39
Whether organizing the neighborhood soccer team or leading corporate meetings, todays busy parents need informative content for families on the go in areas that matter to them most: health, discipline, learning, behavior, and nutritious snacks and meals. With a readership base of over 1.6 million, Todays Parent Maternite reaches nearly 1 in 4 moms with children under 12 allowing marketers to target a large consumer base seeking informative topics ranging from managing a healthy pregnancy to helping parents through tricky tween years. The magazine provides a comprehensive guide for caring parents striving to meet the physical, mental, spiritual and overall wellness of their children. They subscribe to Todays Parent for advice on traveling with kids, babys first milestones, vaccinations, saving money, buying essential baby gear, breastfeeding, the power of play and exercise, potty training, back to school guides, preventing illness, managing picky eating habits and holiday baking. These parents seek products that make their lives simpler and aid them in all aspects of parenting. They want the best for their children and have the disposable income to meet their needs.
Canadian subscribers in this mailing list are receptive to marketing offers focused around parenting. They purchase products like clothing, board games, bicycles, dolls, children furniture, electronics, video games, backpacks, bath supplies, grooming suppling, snacks, beverages, outdoor sporting goods, mobile devices, footwear, books, school supplies, crayons, paints, building blocks, strollers, diapers, and cribs.
GENERAL REQUIREMENTS
+ 30,000 inserts minimum
+ Insertion order required
+ A three-week deadline for materials needed prior to national close date
+ Limited inventory (bookings are on a first come basis so alternative months will be suggested)
+ A blow-in card cannot fall in the center of a book
ONSERT SPECIFICATIONS
+ Paper Stock:
Minimum paper stock: 70lb coated or 70lb hi bulk
Maximum paper stock: 7pt for a 2 page and 80lb for a 4 page blow-in card
+Mechanical Specifications: Insert dimensions:
2 page blow-in card: Minimum size: 3 1/2 wide x 3 1/2 deep Maximum size: 6 wide x 6 deep
4 page blow-in card: Minimum size: 3 1/2 wide x 3 1/2 deep Maximum size: 6 wide x 6 deep
PROGRAM PRICING
+ All insert rates are custom quoted based on unit size, weight, paging, and paper stock
QUANTITIES
+ Circulation subject to change since subscriptions are in real time
CREATIVE
+ All inserts subject to creative approval
+ To ensure proper control and insertion of supplied inserts the following procedures must be strictly adhered to when shipping inserts
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