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This is the combined, deduped universe comprising Highlights®, Hello™, and High Five™ Magazine Subscribers, Continuity Buyers, Merchandise Buyers and Catalog Buyers. It represents the single largest universe of Highlights customers available in one consolidated source. All Highlights publications and products help children grow in basic skills, knowledge, and creativity. In addition to helping them think and reason, they also show today’s kids the high ideals and worthy ways of living like honesty, thoughtfulness, and tolerance.
The Highlights community also visits www.highlights.com, “Where Parents and Kids Click.” Here children can partake in many of the same types of activities found in the magazine and parents can discover new activities, products, and information to help with parenting.
Generated primarily via direct mail, these parents believe in the timeless tradition of enjoying quality family time. Their children delight in learning new things in science, reading, and math and having fun doing it. Running busy, active homes, they look to mail order to fill many needs for their family. They also enjoy hobbies of their own — cooking, gardening, health & fitness and shopping for themselves — women’s apparel, home furnishings and décor. Insurance, credit and financial service providers will reach adults who need to keep their families financially secure.
Name of child is not released.
HFC requires PGP software and a PGP key to decrypt their names.
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