|
COUNTS THROUGH 02/26/2025 |
|
|
3,900,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
300,000 |
AVERAGE MONTHLY HOTLINE |
+
$20.00/M
|
900,000 |
3 MONTH HOTLINE |
+
$10.00/M
|
1,800,000 |
6 MONTH HOTLINE |
+
$5.00/M
|
|
The buyers here have all responded to an offer via DRTV. Not only did they buy the product that originally caught their eye, they were also sold what is called an upsale – another product at the time of their original purchase. These consumers are one of the most desirable prospects for telemarketing and direct mail. Not only did they buy the original product they were interested in, they were sold something else during the same phone call!
The On The Upsale – Multiple Impulse Buyers are ideal prospects for many types of offers, including, kitchen, home décor, exercise, weight loss, jewelry and more. All are known credit card users, the average age is 40, average income is $45K and most are homeowners. Send them your offer today! |
|
POPULARITY: |
98 |
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
MULTI SOURCED, TV/CABLE TV |
PRIVACY: |
CONFIRMED OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
GENDER: |
75% FEMALE 25% MALE |
|
1 MONTH HOTLINE |
$20.00/M |
3 MONTH HOTLINE |
$10.00/M |
6 MONTH HOTLINE |
$5.00/M |
AGE |
$5.00/M |
ETHNIC/ETHNICITY |
$10.00/M |
GENDER/SEX |
$5.00/M |
GEO/GEOGRAPHICAL |
$5.00/M |
INCOME SELECT |
$5.00/M |
PHONE NUMBER |
$20.00/M |
PRESENCE OF CHILDREN |
$5.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
4-UP CHESHIRE LABELS |
NO CHARGE |
4-UP P/S LABELS |
$10.00/M |
CD ROM |
$50.00/F |
DISKETTE |
$50.00/F |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
NTH NAME |
NO CHARGE |
ZIP + 4 |
NO CHARGE |
ZIP TAPE SET-UP |
$5.00/M |
|