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Published by the National School Boards Association, American School Board Journal is an award-winning bimonthly education magazine that is an indispensable source of information for school leaders. For more than a century, ASBJ has chronicled the challenges of K-12 public schools and has earned a reputation as the authority on school leadership, governance, management, policy making, and student achievement.These paid subscribers represent the key decision makers in public schools of all sizes throughout the United States.
ASBJ subscribers are board members, district administrators, principals, superintendents, technology coordinators, and other key education personnel.These readers evaluate products and services, make recommendations for purchase, authorize expenditures, and make the final purchasing decisions for their districts for items such as athletic/playground equipment, computer hardware and software, curriculum products and services, food services, fundraising, office equipment and supplies, professional development/education, safety and security, transportation products and services, and many others.
Average Unit of Sale: $39/year
Median Age: 54
Median HHI: $117,000
Occupations of non-school personnel:
Professionals (mid-management or above): 42%
Business Owner: 21%
Medical Profession: 6%
5% Home Address 95% Business Address
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