|
COUNTS THROUGH 03/28/2025 |
|
|
2,437,215 |
TOTAL UNIVERSE / BASE RATE |
$90.00/M |
65,000 |
NEW MOVERS MONTHLY HOTLINE |
+
$15.00/M
|
200,000 |
MONTHLY HOTLINE |
+
$10.00/M
|
|
MAGAZINE SUBSCIBERS |
+
$5.00/M
|
|
BOOK CLUB MEMBERS |
+
$5.00/M
|
|
COOKBOOK BUYERS |
+
$5.00/M
|
|
ANTIQUE GUIDE BUYERS/SUBSCRIBERS |
+
$5.00/M
|
|
PREMIUM CREDIT CARD HOLDERS |
+
$5.00/M
|
|
LIVE AUCTION ATTENDEES |
+
$5.00/M
|
|
HOME DECOR/COLLECTIBLE BUYERS |
+
$5.00/M
|
|
CATALOG BUYERS |
+
$5.00/M
|
|
ONLINE AUCTION BUYERS |
+
$5.00/M
|
|
HIGH SPEED INTERNET SUBSCRIBERS |
+
$5.00/M
|
|
The unique style immediately recognizable as American Hearth & Country Home is a popular "look" for home decor. From Fiesta Ware to Depression Glass and Amish Quilts to Shaker furniture, the American Hearth & Country Home lovers furnish their homes with originals or reproductions of these and other famously American born original styles. These individuals look for interior design decorating ideas by subscribing to book clubs and magazines featuring articles on Early American, Country, Folk Art and Traditional American furnishings, gardening, cooking and entertaining. They also enjoy attending home décor shows, antique auctions and scour flea markets seeking the perfect "something" to bring home. Sourced from known subscribers, mail order buyers and home show attendees, the American Hearth & Country Home database is comprised of direct mail responsive buyers eager to receive offers relating to their personal preference in home décor. We’ve enhanced the file with transactional data. High, medium and low credit card activity is selectable. We also add new movers with every update. The new mover segment delivers consumers ready to decorate their new home according to their taste in home décor |
|
POPULARITY: |
97 |
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
MULTI SOURCED, DATABASE |
PRIVACY: |
CONFIRMED OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
63% FEMALE 37% MALE |
|
AGE |
$5.00/M |
AREA OF INTERESTS |
$5.00/M |
CREDIT CARD BUYERS |
$10.00/M |
DWELLING TYPE |
$5.00/M |
ETHNICITY |
$5.00/M |
GENDER/SEX |
$5.00/M |
GEO SELECT |
$5.00/M |
HOME OWNER |
$5.00/M |
INCOME SELECT |
$5.00/M |
LENGTH OF RESIDENCE |
$5.00/M |
LIFESTYLE SELECT |
$10.00/M |
MAIL ORDER BUYERS |
$5.00/M |
MONTHLY HOTLINE |
$10.00/M |
PHONE NUMBER |
$25.00/M |
PRESENCE OF CHILDREN |
$5.00/M |
TRANSACTIONAL DATA |
$5.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
RUSH FEE |
$150.00/F |
SPECIAL FUNDRAISING RATE |
$75.00/M |
|