The Business Connection (TBC) is a multi-sourced, multi-channel resource that provides marketers an array of data marketing solutions that includes targeted prospecting lists, database marketing services and analytical tools designed to complement the complex marketing mix necessary to successful client acquisition efforts and customer retention initiatives.
Business Basics prospecting lists provide B2B marketers a cost effective resource to achieve maximum penetration into core markets. The most popular B2B markets are represented through a segmentation process that utilizes Industry, Company Size, Sales Volume, Job Title and Function of key decision makers and various trend and response estimators. Leading compiled sources are incorporated into segments based on an evaluation of inherent strengths and weaknesses relevant to the particular segment.
Business Basics Small Business Decision Makers provide the decision makers in companies with fewer than 50 employees. Target businesses by employee size and industry and the decision makers by title and function. Business Basics Small Business Decision Makers will get you to the right desk. |
