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THEFIRESTORE.COM
TheFireStore is a multi-channel retailer providing specialty tools and equipment to volunteer and career firefighters as well as want-to-be and enthusiasts. Known for the breadth of its product assortment, TheFireStore pioneered e-commerce distribution of products to the fire industry and remains the industry leader. Inserts are hand inserted into packages of purchased merchandise.
Products include apparel, emergency medical equipment, safety equipment, all weather gear, footwear, knives, helmets and head gear, flashlights, duffels and bags and rescue gear.
The majority of transactions come from online sales although they do have two retail locations in Pennsylvania, one in Maryland and one in Virginia. There is no print catalog available.
Professionals and enthusiasts are interested in offers or services that would assist them in their jobs and they are also interested in consumer items that make their time off easier, more enjoyable and relaxing. Books, music, history, coin collectibles, stamp collections, entertainment, etc.
Source: Mostly internet
Demographics: Gender: 85% male
Age: 35 – 60
Income: $56,000+
Unit of Sale: $265.00 on average
Minimum Quantity: One Month
Program Specifications: Maximum Size: 5 ½ x 8 ½ (inquire for larger)
Minimum Size; 5 x 3
Maximum Weight:.25 oz (inquire for larger)
Max # of inserts: 3
BROKER COMMISSION 15% |
