|
COUNTS THROUGH 10/31/2024 |
|
|
| 7,687,003 |
TOTAL UNIVERSE / BASE RATE |
$110.00/M |
| 1,100,177 |
12 MONTH HOTLINE |
+
$5.00/M
|
| 515,829 |
6 MONTH HOTLINE |
+
$7.00/M
|
| 250,634 |
3 MONTH HOTLINE |
+
$10.00/M
|
| 81,807 |
1 MONTH HOTLINE |
+
$15.00/M
|
| |
FUNDRAISER RATE |
$85.00/M
|
|
|
|
The traditional mail order buyer is alive and well on the American Home Shopper file. These Multi-Buyers have purchased from a wide assortment of electronics, general merchandise, jewelry, luggage, furniture and housewares paying by cash or credit.
Profile:
- 100% Direct Mail Sold Buyers
- 60% Female
- 40% Male
- Household incomes of: $40K - $55K
- Age range is between 35 - 65 years
- Aveage unit of sale: $150
Successful usage categories include:
- Fundraising
- Collectibles
- Food Catalogs
- Health Offers
- General Merchandise
- Opportunity Seekers
- Travel
- Memberships
- Credit Offers
- Publishers
Enhanced selects available as well, please inquire
|
|
| POPULARITY: |
 100 |
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT RESPONSE |
| PRIVACY: |
UNKNOWN |
| DMA?: |
YES - MEMBER |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
| GENDER: |
60% FEMALE 40% MALE |
|
|
| 1 MONTH HOTLINE |
$15.00/M |
| 12 MONTH HOTLINE |
$5.00/M |
| 3 MONTH HOTLINE |
$10.00/M |
| 6 MONTH HOTLINE |
$7.00/M |
| AGE |
$15.00/M |
| ETHNICITY |
$15.00/M |
| GENDER |
$10.00/M |
| GEO |
$7.00/M |
| HOME OWNER |
$15.00/M |
| INCOME |
$15.00/M |
| LIFESTYLE |
$15.00/M |
| ADDRESSING |
| KEY CODING |
$3.50/M |
| EMAIL |
$75.00/F |
| FTP |
$75.00/F |
|
