|
COUNTS THROUGH 01/02/2025 |
|
|
16,397,900 |
TOTAL UNIVERSE / BASE RATE |
$60.00/M |
9,402,100 |
MAIL RESPONSIVE |
+
$10.00/M
|
8,861,400 |
CREDIT CARD HOLDERS |
+
$10.00/M
|
|
LIFESTYLE INTEREST |
+
$10.00/M
|
|
Retirees–Age 65+
Retirement doesn't mean sitting in a rocking chair all day. These active retirees are men and women who are using their free time to pursue new hobbies and activities.
Offering much more than just age information, this file has been developed primarily from personal and mail survey records and are a powerful tool in reaching a market of ever-increasing numbers of retirees.
Prime prospects for: Insurance, travel programs, financial planning and services, and catalog merchandise.
Quick Profile: Average Age 65 Average Income $33K
Source: Lifestyle Questionnaires Credit data & other public / proprietary sources
Turnaround Time:
3 business days. Exceptions can be made only with the approval of the Account Executive.
Minimum Order:
Postal - 10,000 or $500 (if approved by Account Executive. Email - 15,000 Min Order Qty.
Net Name Arrangements: 50,000 name minimum. 85% net name. $8.00/M running charge.
Multiple Usage/Volume Discounts: Inquire.
Postal Enhancements:
To increase deliverability while reducing postage costs, all files are matched against the US Postal Service's Nation Change of Address File (NCOA) to verify addresses. Bar codes can be applied too. |
|
POPULARITY: |
99 |
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
COMPILED LISTS, LIFESTYLE QUESTIONNAIRES,CREDIT DATA & OTHER PUBL |
PRIVACY: |
UNKNOWN |
DMA?: |
YES - MEMBER |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
|
AGE |
$10.00/M |
AGE OF CHILDREN |
$10.00/M |
BANK CARD HOLDERS |
$10.00/M |
DWELLING TYPE |
$5.00/M |
GENDER OF CHILD |
$10.00/M |
GENDER/SEX |
$5.00/M |
GEOGRAPHY |
$5.00/M |
HOMEOWNER / RENTER |
$5.00/M |
INCOME SELECT |
$7.50/M |
LENGTH OF RESIDENCE |
$5.00/M |
LIFESTYLE SELECT |
$10.00/M |
MAIL ORDER BUYERS |
$10.00/M |
MARITAL STATUS |
$5.00/M |
MEDIA |
|
MORTGAGE INFORMATION |
$10.00/M |
NIELSEN CODES |
$5.00/M |
PHONE NUMBER |
$15.00/M |
PREMIUM CARD HOLDERS |
$10.00/M |
PRESENCE OF CHILDREN |
$7.50/M |
PRIZM CODES |
$10.00/M |
RETAIL CARD HOLDERS |
$10.00/M |
UPSCALE RETAIL CARD HOLDERS |
$10.00/M |
ADDRESSING |
KEY CODING |
$0.00/M |
EMAIL |
$75.00/F |
FTP TRANSFER |
$75.00/F |
|