|
COUNTS THROUGH 10/28/2024 |
|
|
| 1,121,991 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
| 84,211 |
MONTHLY HOTLINE |
+
$10.00/M
|
| |
EMAILS |
+
$20.00/M
|
|
|
|
This file consists of African American mail order buyers who are likely to purchase from catalogs that offer credit or extended payment plans, which allows them to spend more and make larger purchases than they would normally be able to. These highly active impulse shoppers are in need of credit and are much more likely to buy when credit is offered by catalogers and retailers. These individuals are the perfect prospects for catalogers that offer credit promotions including a line of credit or deferred payment on merchandise purchases as well as for secured cards, debt consolidation, direct to consumer insurance, magazines and more. This file is GLB compliant.
|
|
| POPULARITY: |
 98 |
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT RESPONSE |
| PRIVACY: |
OPT-IN |
| DMA?: |
YES - MEMBER |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
55% FEMALE 45% MALE |
|
|
| AGE |
$6.00/M |
| APPAREL BUYERS |
$7.50/M |
| AVERAGE PURCHASE AMOUNT |
$10.00/M |
| BOOK/MAGAZINE BUYERS |
$7.50/M |
| CHILDREN'S PRODUCTS BUYERS |
$10.00/M |
| DISCOUNT RETAIL SHOPPERS |
$10.00/M |
| DIY |
$7.50/M |
| ELECTRONIC PRODUCT BUYERS |
$10.00/M |
| GENDER |
$6.00/M |
| HEALTH & BEAUTY |
$10.00/M |
| HOME & GARDEN |
$10.00/M |
| HOMEOWNER |
$5.00/M |
| INCOME |
$6.00/M |
| JEWELRY BUYERS |
$7.50/M |
| LOW-END CATALOG SHOPPERS |
$10.00/M |
| MID-LEVEL CATALOG SHOPPERS |
$10.00/M |
| MOVIES |
$10.00/M |
| MUSIC INTERESTS BY TYPE |
$7.50/M |
| ONLINE SHOPPERS |
$10.00/M |
| PET PRODUCTS/FOOD SUPPLIES |
$10.00/M |
| PRESENCE OF CHILDREN |
$5.00/M |
| SPORTS INTERESTS BY TYPE |
$7.50/M |
| STATE, ZIP, SCF |
$5.00/M |
| ADDRESSING |
| KEY CODING |
PLEASE INQUIRE |
| EMAIL |
$50.00/F |
| FTP |
$50.00/F |
| RUNNING CHARGES |
$6.50/M |
| ZIP+4 |
$6.50/M |
|
