Highlights Hello™ Magazine Subscribers Mailing List

Highlights Hello™, the newest magazine published by Highlights, targets parents of children age 0-2 looking to instill a lifelong love of learning.

SEGMENTS COUNTS THROUGH 03/31/2025
60,377 TOTAL UNIVERSE / BASE RATE $115.00/M
 57,253 12 MOS SUBSCRIBERS     $115.00/M
 41,991 ACTIVE GIFT GIVERS DIFFERENT ADDRESS     $10.00/M
 18,624 ACTIVE SUBSCRIBERS SAME ADDRESS     $10.00/M
  CATALOG RATE     $95.00/M
  FUNDRAISER RATE     $75.00/M
DESCRIPTION
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Highlights Hello, targets the much sought after 0-2 year market.  Baby's first Highlights Hello magazine was thoughtfully and meticulously developed to appeal to infants and toddlers...and their parents.  Each magazine delivers colorful images, age-appropriate stories and fun activities parent and child can enjoy together.  Mailed cleanly wrapped and made of a soft, durable, easy-to-clean material with rounded edges and no staples, each 16 page issue:

  • Encourages quality time together
  • Offers story-time tips for parents
  • Engages babies and young children visually
  • Helps parents teach their kids about the joy of reading
  • Supports early language development

Additionally, expert advice from pediatricians, psychologists and educators is printed inside the magazine's envelope to provide support and encouragement for new parents.

Highlights Hello subscribers are new parents as well as loved ones who are gifting a subscription to that special new mom and dad (ie both gift giver and recipients are on the file).  They soak up any and all information and product offerings targeting the new bundles of love in their lives.  They can be counted upon to purchase from a variety of children's apparel and merchandise catalogs.  This highly female audience is also perfect for health & fitness, women's interest, parenting and lifestyle subscription offers.  These parents and gift givers are also in-market for insurance offers to protect and provide for their families. Nonprofit mailers will find Hello subscribers to be a sympathetic and generous audience for a variety of appeals, particularly children's causes.

Name of child is not released.

 

HFC requires PGP software and a PGP key to decrypt their names. 

Note: There is a mail date black out period on this file. Please inquire.

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
SPENDING: $39.96 AVERAGE ORDER 
SELECTS
3 MONTH HOTLINE   $16.00/M
6 MONTH HOTLINE   $11.00/M
COA   $17.00/M
GENDER/SEX   $12.00/M
MONTHLY HOTLINE   $20.00/M
PAID   $12.00/M
SCF   $12.00/M
SOURCE   $12.00/M
STATE   $12.00/M
ZIP   $12.00/M
ADDRESSING
KEY CODING  $5.00/M
FTP  $65.00/F
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