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The consumers on the Armchair Infomercial Shoppers file have responded by phone to infomercials for a variety of well-known, popular products, ranging from donut makers, hair accessories and exercise DVDs to the "Clapper" and gardening products, to name a few. These "have to have it" buyers are likely to be repeat buyers who respond to up-sell and add-on offers. Armchair Informercial Shoppers consists of mostly female impulse shoppers and is a must test for health & fitness products, household products and gadgets, electronics, apparel, jewelry and cosmetics, money making opportunities, self-improvement offers, credit cards, travel, entertainment, magazines, and other highly promotional offers.
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