Masseys Mailing List

Famous for featuring fashionable shoes in hard-to-find sizes, Masseys enjoys strong customer loyalty from its catalog customers. These women can take advantage of Masseys' in-house credit offer so they can pay for their purchases over time.

SEGMENTS COUNTS THROUGH 03/31/2025
468,540 TOTAL UNIVERSE / BASE RATE $105.00/M
 39,875 1 MONTH BUYERS     + $25.00/M
 103,042 3 MONTH BUYERS     + $20.00/M
 204,172 6 MONTH BUYERS     + $15.00/M
 311,440 12 MONTH BUYERS     + $10.00/M
  FUNDRAISERS/PUBLISHERS (RECENCY FEES DO NOT APPLY)     $65.00/M
  FOOD MAILERS (RECENCY FEES DO NOT APPLY)     $75.00/M
DESCRIPTION

Famous for featuring fashionable shoes in hard-to-find sizes, Masseys enjoys strong customer loyalty from its catalog customers. These women can take advantage of Masseys' in-house credit offer so they can pay for their purchases over time. The Masseys catalog features a large selection of women's footwear in a wide range of sizes, including extra narrow and wide. Styles complete an outfit and match every lifestyle. From current trends to classic styling, Masseys is a leading source for quality name brand dress, casual, athletic and outdoor footwear. Female buyers have purchased from Masseys for their timeless style, custom sizes and ultimate comfort. Masseys is a division of Mason Companies, Inc.

 

Demographics/Profile:

Women 87%

Average Income $40,000

Average Age 40-55

 

Source:

Direct Mail 99%


Product Selects
Shoe Style: Casual, Dress, Athletic, Outdoor, Work

Shoe Size: Length or Width

Apparel

Jewelry/Bags/Accessories

 

Lifestyle Selects
Auto, Beauty/Health, Bible/Inspire, Business/Home Office, Collectibles, Cooking/Gourmet, Crafts, Culture, Do It Yourself, Donors, Ethnicity, Finance, History, Internet, Outdoors, Pets, Photography, Publishing, Sports, Travel, Wildlife

 

Telemarketing is not allowed.
Signed list rental agreement required for approval.
Sample mailing piece is required for approval.
Computer verification required with all re-use orders.

 

Pricing Policy: 85% net name arrangement on orders of 50,000+ with $10/M run charge

 

Payment due 30 days after mail date.

Cancellations require cancellation fee, cancel run charges, plus selections at full rate. Orders cancelled 15 days prior to mail date/merge, payment due in full. Cancellations must be received in writing 15 days prior to the mail date/merge.

ORDERING INSTRUCTIONS
  • To order this list, contact your List Broker and ask for NextMark List ID #218047 or click here to place your request.
  • Use NextMark List Order Entry Software or Bionic Media Planning Software
  • 10,000 NAME MINIMUM ORDER $0.00 MINIMUM PAYMENT
  • 85% NET NAME AVAILABLE ON ORDERS OF 50,000 OR MORE ($10.00/M RUN CHARGE)
  • EXCHANGE IS AVAILABLE
  • REUSE IS AVAILABLE ON ORDERS OF 5,000
  • CANCELLATION FEE AT $150.00/F
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: CATALOG 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 87% FEMALE 13% MALE  
SPENDING: $118.00 AVERAGE ORDER 
SELECTS
$100+ BUYERS   $30.00/M
$150+   $35.00/M
$200+   $40.00/M
$50+ BUYERS   $20.00/M
$75+ BUYERS   $25.00/M
12 MONTH HOTLINE   $10.00/M
3 MONTH HOTLINE   $20.00/M
30 DAY   $25.00/M
6 MONTH HOTLINE   $15.00/M
AGE   $15.00/M
AGE OF CHILDREN   $15.00/M
APPAREL COUNTS   $20.00/M
AVERAGE PURCHASE, LAST PURCHASE   $15.00/M
CANCELLATION FEE   $150.00/F
CANCELLATION RUNNING CHARGES   $10.00/M
CREDIT PROGRAM   $10.00/M
ETHNICITY   $15.00/M
GENDER/SEX   $8.00/M
INCOME SELECT   $15.00/M
INTERNET ONLY   $5.00/M
KEY CODE   $5.00/M
LIFESTYLE   $15.00/M
MULTI-BUYERS   $5.00/M
POLITICAL AFFILIATION COUNTS   $15.00/M
PRODUCT   $20.00/M
RUN CHARGE   $10.00/M
RUNNING CHARGE   $10.00/M
SCF   $8.00/M
STATE   $8.00/M
ZIP   $8.00/M
ADDRESSING
KEY CODING  $5.00/M
DELIVERY FEE  $75.00/F
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