PEOPLE OF COLOR BY PURCHASE CATEGORY (MOB) Mailing List

People of color by purchase is where you want to prospect. These mail purchasers use direct response to improve their lives - save time and money...and even have some fun!

SEGMENTS COUNTS THROUGH 07/30/2025
5,128,141 TOTAL UNIVERSE / BASE RATE $100.00/M
 559,298 LAST 30-DAY HOTLINE     $115.00/M
DESCRIPTION
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People of color by purchase is where you want to prospect. These mail purchasers use direct response to improve their lives - save time and money...and even have some fun! Present the right offer that appeals to them and then BINGO! Tons and tons of categories of purchases via mail. Mostly families with kids - some seniors. Tell us what you need!

 

MAIL BUYER MONTHLY HOTLINES:

 

 

Gadgets 49,697 Financial 52,303
Reading 72,989 Sweeps 39,493
Automotive 38,232 Travel 52,801
Craft 53,021 Home Improvement 48,315
Kids 297,895    

 

 

 

 

Universe: 5,128,141
Hotline:    559,298

 

 

Source: Direct Mail and Phone Surveys

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Telephone List  
SOURCE: DIRECT MAIL AND PHONE SURVEYS 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 85% FEMALE 15% MALE  
SPENDING: $38.04 AVERAGE ORDER 
SELECTS
ADULT'S AGE RANGE   $10.00/M
CHILD'S AGE RANGE   $10.00/M
GEO/GEOGRAPHICAL   $10.00/M
HOTLINE   
MONTHLY HOTLINE   
UNIVERSE   
ADDRESSING
KEY CODING  $2.50/M
EMAIL  $50.00/F
FTP  $50.00/F
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