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Wiland has the largest consumer transaction database of its kind, with data on 235 million unique consumers contributed by more than 3,500 participating catalog/online merchants, store retailers, publishers, and nonprofit organizations. With data covering 15 billion transactions worth $2 trillion, Wiland understands the purchasing behavior of virtually every adult in the U.S., providing database clients with access to over 72 million furniture and home product buyers. Using this massive data resource and proprietary predictive modeling, Wiland helps furniture & home product retailers affordably acquire new customers, profitably reactivate lapsed buyers, and maximize housefile performance.
USE OF THE DATABASE IS LIMITED TO CLIENTS ONLY. However, the steps to becoming a client are simple and straightforward. Participation is free, as is the development of custom models and detailed reporting. Clients pay only for the final audience output selected for deployment in offline and online channels.
To learn more about how you or your clients can leverage the power of the country’s most comprehensive consumer database, please contact your Client Services representative. Or, to learn more about becoming a Wiland client, contact Kristen Sheridan, SVP New Business Development, at ksheridan@wiland.com or 773-510-4062.
Among the Furniture & Home Product categories in the Wiland database are:
- Bed & Bath Product Buyers
- Furniture Buyers, Indoor
- Furniture Buyers, Outdoor
- Home Decor Buyers, Downscale
- Home Decor Buyers, Midscale
- Home Decor Buyers, Upscale
- Home Organization Product & Gadget Buyers
- Kitchen Product Buyers
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