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There are currently more than 48 million African Americans in the U.S. Their buying power is $1.2 trillion annually. The consumers on our African American Masterfile – Postal and Email file shop more frequently, read more financial magazines and spend more than twice the time at personal hosted websites than other any group. They tend to spend more on electronics, ethnic beauty and grooming products, and clothing and footwear as well.
Our African American Masterfile – Postal and Email file consists of 14MM+ individuals and 12MM+ households. These individuals are multi-sourced by buyer categories, lifestyle interests, donor categories, buying behaviors and patterns, life events, shopping habits and behavior triggers.
African American Lists:
Affluent African American Homeowners
African American Catalog Shoppers Credit Now Pay Later
African American Families with Children
African American Political Donors
Focus USA offers over 2,000 selections on the African American Masterfile – Postal and Email file. Please inquire about our African American lists and the availability of selects on these individual lists.
Source: Census Data and First Name African American Ethnicity Tables Overlayed with Mail Order Buyer, Self-Reported, Transactional and Demographic Data
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