Walter Drake Package Insert Program Package Insert Program

Part of Silver Star Brands Walter Drake is a leading direct marketing company in the United States, providing quality products and services to millions of customers by direct mail, catalog, online stores, publications and other media.

SEGMENTS COUNTS THROUGH 11/19/2025
420,000 TOTAL UNIVERSE / BASE RATE $65.00/M
 35,000 EST. MONTHLY CIRC     $65.00/M
DESCRIPTION

   

Reach these highly responisve "middle america" direct shoppers. Inserts are included in outbound shipments of purchases made from Walter Drake, Easy Comforts, Dream Products, Starcrest and Miles Kimball buyers. Products purchased include personal care, stationery, housewares and kitchen products.

 

 

Demographics

 

 

 

Average age is 55

 

Average Income $42,000

 

20% Online Purchasers

 

Walter Drake is recommended for

 

Entertainment

Apparel

Health and Beauty

Books and Publications

Continuity

General Merchandise

Program Specifications

 

Minimum Size: 3 1/2 x 5

Maximum Size: 5 1/2 x 8 1/2

Maximum Weight: 1/4 ounce

Inquire for Overweight Charge

Maximum number of competitive offers: 12

 

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Package Insert Program  
SOURCE: BUYERS, INTERNET/ON-LINE, CATALOG, DIRECT MAIL SOLD, DIRECT RESPONSE 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 80% FEMALE 20% MALE  
SPENDING: $37.00 AVERAGE ORDER 
SELECTS
ADDRESSING
KEY CODING  PLEASE INQUIRE
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