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The U.S. Business Database from D&B is the definitive resource for reaching U.S. business prospects. It is the largest and most comprehensive database of U.S. businesses offering the broadest coverage available of over 20 million U.S. businesses of every size and description.
U.S. business is always changing, so the U.S. Business Database from D&B is continuously updated. Compiled sources undergo strict monthly monitoring to ensure freshness and accuracy. The results are high levels of deliverability and response.
As you would expect from the worldwide leader in business intelligence, the U.S. Business Database from D&B offers a wide choice of demographic, firmographic and contact selects. Business to business direct marketers will therefore find many effective ways to target public and private owned U.S. businesses.
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Targeted digital advertising is now available, taking its place alongside postal, email and phone selects to enrich the ways customers and prospects may be reached. Using a proprietary process, customer databases or other traditional mailing list data are matched and cross-referenced with specific internet browsing activity and/or IP address. An integrated network of ad exchanges then serves targeted customers or prospects more timely and relevant digital offers, increasing response rates and overall marketing ROI. This adds a real time, measurable dimension to cross channel campaigns seeking new ways to maximize results.
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