|
The feelings these parents-to-be experience when they get the news the stork will be making a visit within 9 months are those of elation! These expectant parents are experiencing both the joys and the realization they need to begin to “feather their nest” for their impending new arrival. What better way to shop than from the comfort of their homes using catalogs and the internet to purchase products and services? The Before The Stork Arrives - Prenatal consumers want to be fully prepared and are buying infant clothes, books, subscribing to magazines and of course, buying toys! They also register online or at “bricks and mortar” stores with their “wish list” for their new baby. The soon-to-be moms here are now in the market to buy a maternity wardrobe. They want to feel fashionable yet comfortable as their bodies change. They buy maternity clothes from the many catalogs that cater to this market. They also register their due date when buying clothes to make sure they receive freebies, coupons and newborn specific information. The Before The Stork Arrives - Prenatal list is sourced from product registrations; self reported data, and internet registrations. This new direct response database has been enhanced with the hottest new select on the market today, Trigger Data - new phones, new homes, newly issued credit cards along with lifestyle interests. Trigger data helps direct marketers identify consumers who are in the moment and ready to buy! Take advantage of the Before The Stork Arrives - Prenatal consumers known traits - credit card users, broadband subscribers, internet buyers, mail order buyers and retail buyers - to help make your next campaign, whether it’s direct mail, e-mail or a multichannel marketing campaign a success! |
