|
COUNTS THROUGH 12/31/2024 |
|
|
6,495,804 |
TOTAL UNIVERSE / BASE RATE |
$95.00/M |
316,919 |
1 MONTH |
+
$25.00/M
|
929,461 |
3 MONTH |
+
$20.00/M
|
1,973,156 |
6 MONTH |
+
$15.00/M
|
3,276,268 |
12 MONTH |
|
|
These senior consumers are actively researching Medicare supplement advice and coverage. They can be first time enrollees or policy holders looking for options to their current plan and they have gone online and requested information or called a hotline to get answers to their medicare questions. They are savvy seniors that are researching to optimize their medical coverage.
These responders are prime candidates for retirement offers, senior offers, insurance offer of all kinds.
Demographics:
Gender = 54% Female
Avg Age = 67
Avg Income = $70,000
Usage as of 04/01/24:
Insurance Mailer
SmartEnergy
|
|
POPULARITY: |
100 |
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
INTERNET/ON-LINE, OPT-IN E-MAIL, DIRECT RESPONSE, COMPILED LISTS |
PRIVACY: |
OPT-IN |
DMA?: |
NO |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
GENDER: |
54% FEMALE 46% MALE |
|
1 MONTH COUNTS |
|
1 MONTH HOTLINE |
$25.00/M |
3 MONTH HOTLINE |
$20.00/M |
6 MONTH HOTLINE |
$15.00/M |
AGE |
$15.00/M |
AILMENTS |
|
CHILDS AGE RANGE SELECT |
$15.00/M |
ETHNICITY |
$15.00/M |
GENDER OF CHILD |
$15.00/M |
GENDER/SEX |
$10.00/M |
INCOME RANGE |
$15.00/M |
LENGTH OF RESIDENCE |
$15.00/M |
LIFESTYLE INTERESTS |
$15.00/M |
PAYMENT METHOD LE |
$10.00/M |
PRESENCE OF CHILDREN |
$15.00/M |
PRODUCT |
$20.00/M |
SCF |
$5.00/M |
STATE |
$5.00/M |
ZIP |
$5.00/M |
ZIP+4 |
NO CHARGE |
ADDRESSING |
KEY CODING |
$0.00/M |
DMA SUPPRESS |
NO CHARGE |
EMAIL |
$50.00/F |
MANUAL ZIP SET UP FEE |
$50.00/F |
NTH NAME |
NO CHARGE |
|