These targeted consumers have all responded to a direct mail offer promoting religious fund-raising offers. These spiritually fit consumers have also purchased religious reading materials, music and other religious items.
Known religious donors and buyers are a proven successful target market for a variety of fund-raising offers. These known buyers have responded to a direct mail or telemarketing offer.
Average Unit of Sale:
$35.00.
SOURCE
Direct Mail, Telemarketing & Internet
Catholic: 11,500,000
Jewish: 3,600,000
Protestant: 18,000,000
Bible/Devotional Books: 4,500,000
Christian Music: 700,000
Gospel Music: 600,000
Religious Donors: 5,000,000 |