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AVAILABLE EXCLUSIVELY TO WILAND DATABASE CLIENTS. With detailed data on 235 million unique consumers contributed by over 3,500 participating nonprofit organizations, catalog/online merchants, store retailers, and publishers, the Wiland Database is the MOST COMPREHENSIVE CONSUMER DATA RESOURCE available to U.S. marketers, providing database clients with access to over 69 MILLION NONPROFIT DONORS, for both charitable and political causes. Using proprietary Response Prediction Technology and a massive database that includes 15 BILLION PURCHASE TRANSACTIONS, Wiland builds powerful custom models for fundraisers that help fundraisers to affordably acquire new donors and maximize donations from past and existing contributors. While use of the database is limited to clients only, the steps to becoming a client are simple, and no long-term commitment is required. To find out more, please contact your Wiland Client Services representative. Or, to learn more about becoming a Wiland client, contact Charlie Cadigan, SVP New Business Development at ccadigan@wiland.com or 202-288-1379.
Wiland has the largest consumer transaction database of its kind, with data on 235 million unique consumers contributed by more than 3,500 participating nonprofit organizations, catalog/online merchants, store retailers, and publishers. With data covering 15 billion transactions worth $2 trillion, Wiland understands the donation and purchasing behavior of virtually every adult in the U.S., providing database clients with access to over 69 MILLION NONPROFIT DONORS, for both charitable and political causes. Using this massive data resource and proprietary predictive modeling, Wiland helps fundraisers to affordably acquire new donors and maximize donations from past and existing contributors.
USE OF THE DATABASE IS LIMITED TO CLIENTS ONLY. However, the steps to becoming a client are simple and straightforward. Participation is free, as is the development of custom models and detailed reporting. Clients pay only for the final audience output selected for deployment in offline and online channels.
Among the Nonprofit/Fundraising categories in the Wiland database are:
- Animal Welfare, Pets
- Animal Welfare, Wildlife
- Arts & History
- Christian, Catholic
- Christian, Protestant
- Conservative, Issues
- Conservative, Candidates
- Conservative, General Political
- Environmental Matters
- Family & Personal Matters
- Health, Diseases & Ailments
- Health, General
- Human Services, Children
- Human Services, General Population
- Senior Causes
- Social Welfare, Aid
- Social Welfare, Elderly
- Sports
- Veterans, Military
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