Fine Woodworking Mailing List

Part of Active Interest Media’s Home Group, Fine Woodworking serves a passionate community of woodworkers seeking to advance their skills.   A trusted resource for woodworkers of all skill levels, with experts and hands-on craftspeople who are eager to inspire and encourage others to succeed at their craft.

For almost 50 years, Fine Woodworking has been teaching, inspiring, and connecting with an ardent audience of woodworkers. Subscribers rely on expert contributors—from serious enthusiasts to veteran pros to legends of the craft—to share their woodworking knowledge firsthand, from timeless projects to new skills and techniques, both challenging and basic.

Fine Woodworking delivers a responsive community of woodworkers who are passionate about their hobby, many with over 31 years in woodworking spending over $6,000 per year on woodworking activities.

At various skill levels, they are serious woodworkers who build weekend projects to designer series projects. A mature, primarily male audience of do-it-yourselfers, with an above average income, they are prime targets for commercial offers that include home improvement, woodworking products, crafts, tools, general merchandise, and services.

Demographics

• Average age 65
• 96% Male
• 85% are married, 82% graduated from College
• Average income $106,532
• $701,554 Average home value
• 96% intermediate and higher skill level
• $6,923 average spent on woodworking activities
• 9.8 years average subscription length
• On average 31 years spent in woodworking
• 98% own or have access to a woodshop

The Home Group of Active Interest Media offers a diverse group of prospects that are active, passionate & responsive.

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