Wiland Publishing/Subscriber Database Mailing List

AVAILABLE EXCLUSIVELY TO WILAND DATABASE CLIENTS. With detailed data on 235 million unique consumers contributed by over 3,500 participating catalog/online merchants, store retailers, publishers, and nonprofit organizations, the Wiland Database is the MOST COMPREHENSIVE CONSUMER DATA RESOURCE available to U.S. marketers, providing database clients with access to over 107 MILLION INDIVIDUALS WITH RECENT SUBSCRIPTION ACTIVITY. Using proprietary Response Prediction Technology and a massive database that includes 15 BILLION PURCHASE TRANSACTIONS, Wiland builds powerful custom models that help publishers affordably acquire new subscribers, reactivate lapsed subscribers, and profitably convert cross-title and other housefile names into subscribers. While use of the database is limited to clients only, the steps to becoming a client are simple, and no long-term commitment is required. To find out more, please contact your Wiland Client Services representative. Or, to learn more about becoming a Wiland client, contact Heidi Thibodeau, SVP New Business Development, at hthibodeau@wiland.com or 603-321-0966.

SEGMENTS

COUNTS THROUGH 04/30/2017

10,718,843

TOTAL UNIVERSE / BASE RATE

$62.00/M

DESCRIPTION

Wiland has the largest consumer transaction database of its kind, with data on 235 million unique consumers contributed by more than 3,500 participating catalog/online merchants, store retailers, publishers, and nonprofit organizations. With data covering 15 billion transactions worth $2 trillion, Wiland understands the purchasing behavior of virtually every adult in the U.S., providing database clients with access to over over 107 million individuals with recent subscription activity. Using this massive data resource and proprietary predictive modeling, Wiland helps publishers acquire new subscribers, reactivate lapsed subscribers, and profitably convert cross-title and other housefile names into subscribers.

USE OF THE DATABASE IS LIMITED TO CLIENTS ONLY. However, the steps to becoming a client are simple and straightforward. Participation is free, as is the development of custom models and detailed reporting. Clients pay only for the final audience output selected for deployment in offline and online channels.

To learn more about how you or your clients can leverage the power of the country’s most comprehensive consumer database, please contact your Client Services representative. Or, to learn more about becoming a Wiland client, contact Heidi Thibodeau, SVP New Business Development, at hthibodeau@wiland.com or 603-321-0966.

Among the Publishing categories in the Wiland database are:

Architecture
Arts & Entertainment
Automotive & Aviation
Boating & Sailing
Business, Finance, & Money Management
Children Oriented
Collectibles, Arts, & Antiquities
Computer & Internet
Crafts & Hobbies
Electronics & Audio
Ethnic
Fashion & Style
Fitness & Exercise
Food & Gourmet
General Interest
Health/Medical
History
Home & Garden
Lifestyle
Literature & Culture
Local & Regional Interest
Men's Interest
Music & Instruments
Nature & Conservation
News & Politics
Outdoor Recreation
Pets & Animals
Religion & Spirituality
Retirement
Science
Sports
Travel & Vacation
Women's Interests

ORDERING INSTRUCTIONS

To order this list, contact your List Broker and ask for NextMark List ID #300969 or click here to place your request.
Use NextMark List Order Entry Software or Bionic Media Planning Software
$500.00 MINIMUM PAYMENT
NET NAME IS NOT ALLOWED
EXCHANGE IS NOT AVAILABLE
REUSE IS AVAILABLE AT $62.00/M
CANCELLATION FEE AT $5.00/M