Hoffman Media Masterfile Mailing List

Hoffman Media Lifestyle Masterfile has combined and enhanced the titles of their premier magazines. The primarily female consumers appreciate the cooking, lifestyle and elegance of the South and its distinct flair. Including subscribers to Southern Lady, Taste of the South, Victoria, Tea Time, Cooking with Paula Deen, Cottage Journal, Southern Cast Iron, Southern Home, Bake From Scratch, and Louisiana Cookin', the masterfile presents females who lead active social lives and love to cook, entertain, decorate, garden, travel and read.

SEGMENTS COUNTS THROUGH 11/30/2024
235,596 TOTAL UNIVERSE / BASE RATE $115.00/M
 16,305 1 MONTH SUBSCRIBERS     + $10.00/M
 56,081 3 MONTH SUBSCRIBERS     + $5.00/M
 99,988 6 MONTH SUBSCRIBERS     $115.00/M
 178,073 12 MONTH SUBSCRIBERS     $115.00/M
 83,156 EXPIRES     $75.00/M
 2,635 ACTIVE CANADIAN SUBSCRIBERS     $350.00/F
 12,603 EXPIRES     $75.00/M
  CATALOG RATE     $85.00/M
  FUNDRAISER RATE     $75.00/M
  CATALOG RATE     $85.00/M
DESCRIPTION
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Hoffman Media Lifestyle Masterfile has combined and enhanced the titles of their premier magazines. The primarily female consumers appreciate the cooking, lifestyle and elegance of the South and its distinct flair. Including subscribers to Southern Lady, Taste of the South, Victoria, Tea Time, Cooking with Paula Deen, Cottage Journal, Southern Cast Iron, Southern Home, Bake From Scratch, and Louisiana Cookin', the masterfile presents females who lead active social lives and love to cook, entertain, decorate, garden, travel and read.

 

The winning combination of these titles offers the mailer a unique mix of upscale women who are receptive prospects for a variety of offers. Test them for publications, insurance, home decor, cooking, catalog, fundraising and travel!

 

ADDITIONAL NOTES 

Average Age: 55

Average Income: $94K

Average Home Value: $270K

 

Additional Selects:

Interest Categories $16/M

 

Cooking: Taste of The South, Southern Lady, Paula Deen, Tea Time, Southern Lady Classics, Louisiana Cookin', Southern Cast Iron, Bake From Scratch

Home Entertainment: Victoria, Tea Time, Southern Lady, Cooking with Paula Deen, Cottage Journal, Southern Home

 

Telemarketing is not available.

 

UNIT OF SALE

$21.25 AVERAGE

ORDERING INSTRUCTIONS
POPULARITY: 99
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL , 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 95% FEMALE 4% MALE  
SPENDING: $21.25 AVERAGE ORDER 
SELECTS
1 MONTH HOTLINE   $10.00/M
3 MONTH HOTLINE   $5.00/M
GENDER/SEX   $6.00/M
INTEREST   $16.00/M
PAID   $7.00/M
SCF   $6.00/M
SOURCE   $10.00/M
STATE   $6.00/M
ZIP   $6.00/M
ZIP TAPE   $10.00/M
ADDRESSING
KEY CODING  $3.00/M
DELIVERY FEE  $75.00/F
RELATED LISTS
VICTORIA MAGAZINE
WILAND PUBLISHING/SUBSCRIBER DATABASE
TV GUIDE
TEA TIME MAGAZINE
CONSUMER REPORTS
SMITHSONIAN MAGAZINE
COOKING WITH PAULA DEEN
THE SATURDAY EVENING POST
GARDEN AND GUN ACTIVE SUBSCRIBERS
VERANDA