|
COUNTS THROUGH 02/03/2025 |
|
|
3,345,909 |
TOTAL UNIVERSE / BASE RATE |
$65.00/M |
1,831,408 |
TELEPHONES |
+
$10.00/M
|
1,287,900 |
EMAIL |
+
$25.00/M
|
|
SENIORS TURNING 65
In 2011, the first of the baby boomers reached what used to be known as retirement age. And for the next 18 years, boomers will be turning 65 at a rate of about 10,000 a day.Age is a state of mind over matter. If you don't mind, it doesn't matter. We guarantee that every name in our Seniors Turning 65 Database doesn’t mind. In fact, they relish the joys and comforts of growing wiser with age. With the Senior Source List Seniors Turning 65 Database, you can reach seniors turning 65 in the coming months. These consumers are thinking about retirement and taking action to preserve their benefits and lifestyle.
HOW OUR DATA IS COMPILED
Our data is compiled using more sources than any other compiled consumer database in the industry, including phone directories, surveys, U.S. Census Data, voter registration, product and warranty information, credit card transactions, mail order purchases, real estate, magazine subscriptions, as well as deed and transaction data. Our compilation team processes the entire database against the National Change of Address (ncoa®) file monthly. This list is also CASS certified to ensure proper deliverability.
POPULAR SELECTIONS
Income |
Month of Birth |
Marital Status |
Phone |
CONSIDER THE FACTS
 |
10,000 people will turn 65 today. |
 |
13% of Americans are 65 and older. |
 |
The typical senior believes old age does not begin until age 72. |
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On average, seniors feel nine years younger than their chronological age. |
RECOMMENDED USAGE
Our Seniors Turning 65 Database is perfect for financial planners, assisted living facilities, and insurance agents, among others.
SENIOR DATA COMPILATION AND DELIVERABILITY
Our Senior Citizen–Mature Adults Database is compiled at the individual level as well as at the household level, which assures you better quality data. Our entire list is continuously updated with new, proprietary data sources to ensure completeness and “selectablity.” Furthermore, our entire senior master file is also standardized, using our proprietary USPS processing on a monthly basis. This includes passing our database through National Change of Address (ncoa®Link®), Locatable Address Conversion System (LACSLink®), and Coding Accuracy Support System (CASS®). These address quality processes help us ensure that our list will perform at the highest level of deliverability for our clients.
For 25 years, our senior database has been compiled using the most advanced technology and industry standards to ensure that we deliver senior marketing information – unmatched in quality – to our clients.
We process our entire senior database against the Direct Marketing Association’s national “Do Not Mail” suppression file, a national deceased database provided by the Social Security Administration (SSA).
TO ENSURE COMPLIANCE AND PROTECT CONSUMERS, ALL DATA ORDERS FOR THIS LIST MUST PROVIDE A SAMPLE MAIL PIECE OR SCRIPT THAT MUST BE APPROVED BY OUR COMPLIENCE TEAM.
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POPULARITY: |
97 |
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
COMPILED LISTS, MULTI SOURCED, DIRECTORIES, GOVERNMENT RECORDS, DATABASE Z-24, MASTERFILE ENHANCED, BUYERS, SINGLE BUYERS, MULTI-BUYERS, GIFT BUYERS, CASH BUYERS, RETAIL/POP, CATALOG, COD, INTERNET/ON-LINE, OPT-IN E-MAIL, DIRECT RESPONSE, LIFESTYLE QUESTIONNAIRE, WARRANTY CARD, REBATE, PUBLICATIONS, CONTROLLED CIRCULATION, NEWSLETTER, ATTENDEES, MEMBERSHIP, CREDIT CARDS, INSURANCE, TV GENERATED, TV/CABLE TV, CONTINUITY/CLUB/BUYER, RECORD/CASSETTE/CD, VIDEOTAPES/DVD, SWEEPS GENERATED, TELEMARKETING, TOLL FREE NUMBER, 1+900 NUMBERS, SPACE SOLD, AGENT SOLD, DIRECT MAIL SOLD, PACKAGE INSERT SOLD |
PRIVACY: |
OPT-IN |
DMA?: |
NO |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
|
DATE OF BIRTH |
$5.00/M |
ETHNICITY |
$7.00/M |
GENDER |
$3.00/M |
HOME OWNER/RENTER |
$5.00/M |
INCOME SELECT |
$5.00/M |
MARITAL STATUS |
|
PHONE |
|
ADDRESSING |
KEY CODING |
$2.00/M |
EMAIL BROADCAST PER/M |
$25.00/F |
FTP |
$50.00/F |
LABELS |
$40.00/M |
|