|
COUNTS THROUGH 10/28/2024 |
|
|
| 9,789,807 |
TOTAL UNIVERSE / BASE RATE |
$75.00/M |
| 337,595 |
MONTHLY HOTLINE |
+
$10.00/M
|
| |
EMAILS |
+
$20.00/M
|
|
|
|
These low to middle-income individuals and families, many with children, are struggling to pay their bills and buy the things they need. It’s a balancing act. Making major purchases and saving for the future have to be put on hold. They are Just Getting By. These hard working people who would welcome some type of assistance such as cash advances, payday loans, prepaid and subprime credit cards and debt consolidation to help make ends meet are, for the most part, not risk takers, although they are inclined to buy lottery tickets and enter sweepstakes. |
|
| POPULARITY: |
 98 |
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
COMPILED LISTS, MOB, SELF-REPORTED, LIFESTYLE & TRANSACTIONAL DATA |
| PRIVACY: |
OPT-IN |
| DMA?: |
YES - MEMBER |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
53% FEMALE 47% MALE |
|
|
| AGE |
$6.00/M |
| AUTO LOAN HOLDERS |
$10.00/M |
| CAREER/SELF-IMPROVEMENT |
$10.00/M |
| CHILDREN BY AGE |
$7.50/M |
| CSI (CREDIT SCORE INDEX) |
$15.00/M |
| DEBIT CARD HOLDERS |
$10.00/M |
| DONORS BY TYPE |
$7.50/M |
| EDUCATION |
$5.00/M |
| FINANCE LOAN HOLDERS |
$10.00/M |
| GAS CARD HOLDERS |
$10.00/M |
| GENDER |
$6.00/M |
| HOMEOWNER |
$5.00/M |
| INCOME |
$6.00/M |
| INSURANCE PROSPECTS |
$10.00/M |
| LENGTH OF RESIDENCE |
$5.00/M |
| LOW END SHOPPERS |
$10.00/M |
| MARITAL STATUS |
$5.00/M |
| MORTGAGE HOLDERS |
$10.00/M |
| OCCUPATION |
$10.00/M |
| OPPORTUNITY SEEKERS |
$7.50/M |
| SINGLE PARENTS |
$7.50/M |
| STATE, ZIP, SCF |
$5.00/M |
| SWEEPSTAKES ENTRANTS |
$7.50/M |
| ADDRESSING |
| KEY CODING |
PLEASE INQUIRE |
| EMAIL |
$50.00/F |
| FTP |
$50.00/F |
| RUNNING CHARGES |
$8.00/M |
| ZIP+4 |
$6.50/M |
|
