Blair Masterfile Mailing List

These buyers have purchased a wide variety of apparel and home products through direct mail. Choose from Age, Income, Presence of Child, Interest in Health, Cooking Interest, Gardening, Donors, Dog/Cat Owners, Ethnicity, Religion, Spanish Speaking and much more! Website viewable at www.blair.com. Age: 55+ HHI: $72K+ AOS: $60.00

SEGMENTS COUNTS THROUGH 03/30/2025
889,860 TOTAL UNIVERSE / BASE RATE $95.00/M
 146,722 1 MONTH BUYERS     + $25.00/M
 296,929 3 MONTH BUYERS     + $20.00/M
 570,736 6 MONTH BUYERS     + $15.00/M
 888,087 12 MONTH BUYERS     $95.00/M
  FUNDRAISER RATE     $70.00/M
  PUBLISHER RATE     $70.00/M
  SEASONAL FOOD RATE     $80.00/M
DESCRIPTION

With a focus on value and style, Blair offers women’s & men’s apparel and accessories, as well as décor and furnishings for every room in the home. Blair Womenswear features on-trend looks in a full range of sizes. Blair Home provides classic décor, textiles and furnishings—all affordably priced—making it easy to refresh and renew every room in the home. Blair Menswear offers a valued resource for updated comfortable classics in extended sizes at affordable prices.

 

Demographics: 

Average Age: 55+

Home Owners: 82%

Percent of on-line buyers: 21.5%

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: BUYERS 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 80% FEMALE 13% MALE  
SELECTS
$100+ BUYERS   $36.00/M
$50+ BUYERS   $26.00/M
$75+ BUYERS   $28.00/M
1 MONTH HOTLINE   $25.00/M
3 MONTH HOTLINE   $20.00/M
6 MONTH HOTLINE   $15.00/M
CASH BUYERS   $12.00/M
CREDIT CARD   $12.00/M
GENDER/SEX   $9.00/M
HOME BUYERS   $17.00/M
IRVINE PARK   $35.00/M
LARGE SIZE   $17.00/M
MENSWEAR BUYERS   $17.00/M
MULTI BUYERS/SINGLE BUYERS   $10.00/M
PAYMENT TYPE   $12.00/M
PRODUCT   $17.00/M
SCANDIA WOODS   $35.00/M
SCF   $9.00/M
SOURCE   $10.00/M
STATE   $9.00/M
WOMENS PLUS SIZE   
WOMENSWEAR BUYERS   $17.00/M
ZIP   $9.00/M
ADDRESSING
KEY CODING  NOT AVAILABLE
DELIVERY FEE  $75.00/F
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