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Subscribers to the asthma email news alerts are opt-in online readers who are seeking information about asthma including conventional and alternative treatments for this condition.
Readers are interested in finding ways to improve their lung and pulmonary function, reducing coughing, wheezing, difficulty breathing, and avoiding asthma attacks. They are also interested on information on COPD, and oxygen equipment that can help them breath. Subscribers are also interested in asthma inhalers, oral medications and asthma drugs that relieve symptoms.
These readers regularly turn to newsmaxhealth.com and newsmax.com seeking the latest in medical studies, breakthroughs, cures and personal nutrition, and conventional and integrative medicine in dealing with asthma.
These are affluent (41% with $500k+ net worth), information-seeking consumers who respond well to health, pharmaceutical, vitamin, supplement, diet, fitness, and other offers.
Subscribers to Asthma Email News Alerts are also likely readers of WebMD, Mercola.com, Life Extension Magazine, Prevention Magazine and Allergy and Asthma Health Magazine.
Key Demographics:
57% male, 43% female
67% 45 years or older
63% responded to Newsmax Health advertisement
81% purchased vitamin, supplement, and health product in last year online
30% spent more than $1,000 in online purchases in past 12 months
75% more likely to spend heavily on medications
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