Trusted Media Brands (formerly Reader's Digest) offers mature consumers the opportunity to subscribe to one of their well-known magazine titles, purchase books or other exciting products designed to provide wholesome entertainment. Several of their well-known titles (Birds & Blooms, Family Handyman, Reader's Digest, and Taste of Home) currently participate in the Wiland Direct database and are available for list select modeling. Contributors to the Wiland Direct database can apply the top deciles of their prospect models to individual titles or across all brands for new testing or expansion usage opportunities.
Mailers have the opportunity to segment by title.
(Includes the former Reiman publications titles.) |