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For more than 65 years, the Highlights® name has stood for the highest standards of quality in publishing for children. Committed to helping kids become their best selves, the Highlights magazines and continuity puzzle books help set kids on the path to becoming curious, creative and confident individuals.
Now the subscribers and buyers across the Highlights files have been overlaid with Experian's Insource and E-Tech data to identify highly sought after demographic and lifestyle selects. Files included in the Highlights Enhanced Masterfile:
- Highlights® magazine
- High Five™ magazines
- Hello™
- Hidden Pictures Club™ LET'S PLAY
- Hidden Pictures Club™ EAGLE EYE
- Puzzle Buzz™ boks
- Which Way USA™ kit
- Puzzlemania™ books
- Top Secret Adventures™ kit
- Mathmania™ Books
- Highlights Gift Givers
High Five, Hello, Puzzle Buzz, and Hidden Pictures Club LET'S PLAY target young families (kids age 0-6)
Highlights, Hidden Pictures Club EAGLE EYE, Which Way USA, Puzzlemania, Top Secret Adventures, and Mathmania cater to older children (age 6-12)
In addition to Age, Income, Education Level, Marital Status the following interest selects are available:
*Please inquire for selects*
| Animal Welfare Charitable Donor |
| Antiques |
| Art |
| Aviation |
| Cat Enthusiast |
| Charitable Donor |
| Coin Collecting |
| Cooking |
| Dieting & Weight Loss |
| Dog Enthusiasts |
| Domestic Travel |
| Equestrian |
| Food & Wine |
| Foreign Travel |
| Gardening |
| Gourmet Cooking |
| Health Charitable Donor |
| Hunting & Shooting |
| Inter. Aid Charitable Donor |
| Music Avid Listener |
| NASCAR |
| Outdoors |
| Pet Enthusiast |
| Political Contributor |
| Politically Conservative Donor |
| Politically Liberal Donor |
| Reading |
| Religious Contributor |
| Sports |
| Stamp Collecting |
| Tennis |
| Theater & Performing Arts |
| Travel |
| Travel Cruise Vacations |
| Wildlife Charitable Donor |
Name of child is not released.
HFC requires PGP software and a PGP key to decrypt their names.
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