OLDIES.com Package Insert Program Package Insert Program

Package insert program consisting of mail order buyers of rare and collectible music and videos.

SEGMENTS COUNTS THROUGH 01/09/2024
150,400 TOTAL UNIVERSE / BASE RATE $60.00/M
 14,400 JANUARY    
 12,800 FEBRUARY    
 12,800 MARCH    
 11,200 APRIL    
 11,200 MAY    
 9,600 JUNE    
 8,000 JULY    
 9,600 AUGUST    
 12,800 SEPTEMBER    
 12,800 OCTOBER    
 15,200 NOVEMBER    
 20,000 DECEMBER    
DESCRIPTION

OLDIES.com, a hybrid retailer with over 40 years of expertise, has established itself as the premier destination for music and movie enthusiasts seeking the nostalgic and the rare. Blending the convenience of online retail with direct-to-consumer catalog distribution, they specialize in offering a wide array of physical media including Audio CDs, Vinyl Records, DVDs, Blu-rays, and 4K UHD.

What sets their program apart is their audience: discerning collectors and aficionados, primarily males aged 55 and above, who not only cherish music and movies, but also demonstrate a strong purchasing power with an average spend of $65 per order. By partnering with Oldies.com, your brand's message will be directly placed into the hands of these enthusiasts through their outbound shipments, a strategy that has been effectively utilized to drive customer engagement.

This program is not just an advertising opportunity; it's a chance to be part of a community. Their customers are loyal, engaged, and passionate about their collections, making them an ideal audience for brands that value heritage, quality, and exclusivity. Whether your brand aligns with nostalgia, luxury, or a specific lifestyle, this program offers a unique channel to reach a targeted, receptive audience.

 

There will be a $100 flat fee for all processed orders. Orders cancelled 90 days prior to the insertion date will be due in full at gross.

 

Maximum Size:    5 1/2" X 8 1/2"

Maximum Weight:  1/4 oz.

 

EMG acts only as Agent on behalf of the List Owner and does not guarantee the data nor the results of any mailing.

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Package Insert Program  
SOURCE: PACKAGE INSERT SOLD 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 80% MALE  
SELECTS
ADDRESSING
KEY CODING  NOT AVAILABLE
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