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Over 55 million people enter sweepstakes each year. The majority of the participants consider entering sweepstakes and contests a hobby. Sweepstakes & Lottery Players enter state lotteries and sweepstakes continuously in their pursuit of financial independence.
Sweepstakes & Lottery Players delivers a fresh source of highly responsive consumers for online, offline & multi-channel marketing campaigns. This audience is a perfect target for any promotional offer, including low-ticket consumer merchandise, catalogs with credit offers, sweepstakes offers, insurance, secured credit cards and fundraising appeals.
Source – Self reported surveys along with transactional entrants into contests to win cash/vacations, lotteries and sweeps offers.
Demographics
Average Age = 58
Average Income = $75k
55% Female, 45% Male
Responsive prospects available for multi-channel for numerous offers targeting Sweepstakes & Lottery Players include.
Apparel
Beauty
Credit Cards
Fundraising
Health & Personal Care
Sweepstakes offers
Personal Loans
Email Requirements:
- HTML and text creative (creative must include a street address)
- All links within creative must be live links
- Advertiser working Opt-Out link
- Advertiser privacy policy link
- Current suppression file within 7 days of deployment date (should contain email address only in a fixed ASCII format); mailers without a suppression file will need to sign a Can-Spam agreement
- Seed list
Source – Transactional Credit Card Data
15% broker commission
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