|
COUNTS THROUGH 02/26/2025 |
|
|
| 3,700,000 |
TOTAL UNIVERSE / BASE RATE |
$95.00/M |
| 215,000 |
AVERAGE MONTHLY HOTLINE |
+
$20.00/M
|
| 645,000 |
3 MONTH HOTLINE |
+
$10.00/M
|
| 1,290,000 |
6 MONTH HOTLINE |
+
$5.00/M
|
| |
TRANSMISSION FEE |
+
$10.00/M
|
|
|
|
The College Spirit student file reaches students ages 18-24. They are dedicated to furthering their education whether it is online, as a commuter or in a more traditional residential setting. Today’s students “must have’s” are far different from students in the past. A laptop or PC is absolutely essential. So are the software for virus protection and other class/subject related software packages that are required. Buying furnishings for a dorm room these days is much like buying for a small apartment! The College Spirit students needs vary as widely as their chosen fields of study and the way they are pursuing them. These students and their families are buying electronics, home furnishings, books, magazine subscriptions, newspaper subscriptions, insurance, credit cards and more to make sure they are well prepared. |
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
MULTI SOURCED, OPT-IN E-MAIL, INTERNET/ON-LINE, DIRECT RESPONSE |
| PRIVACY: |
CONFIRMED OPT-IN |
| DMA?: |
YES - MEMBER |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
| GENDER: |
65% FEMALE 35% MALE |
|
|
| 1 MONTH HOTLINE |
$20.00/M |
| 3 MONTH HOTLINE |
$10.00/M |
| 6 MONTH HOTLINE |
$5.00/M |
| AGE |
$5.00/M |
| AREA OF STUDY |
$5.00/M |
| DEGREE LEVEL |
$5.00/M |
| ETHNIC/ETHNICITY |
$10.00/M |
| GENDER/SEX |
$5.00/M |
| GEO/GEOGRAPHICAL |
$5.00/M |
| ADDRESSING |
| KEY CODING |
NOT AVAILABLE |
| A/B SPLIT |
$500.00/F |
| EMAIL |
NO CHARGE |
|
