The Masterfile is comprised of Subscribers to Highlights®, High Five™ and Hello™ magazines which are dedicated to helping children grow in basic skills, knowledge, and creativity. In addition to helping them think and reason, it shows them the high ideals and worthy ways of living like honesty, thoughtfulness, and tolerance.
In Highlights, kids discover a love for learning while exploring new experiences in science projects, reading stories, and puzzle-solving. Our characters like The Timbertoes™, Goofus and Gallant™ and Ask Arizona™ in regular features, teach children values and social skills.
Highlights also offers online resources created especially for families. At Highlights.com, parents can find tips, activities, inspiration, and products that foster creativity and thinking skills in their children. HighlightsKids.com lets kids of all ages extend the fun of their magazines in a safe online environment.
Highlights High Five is edited especially for children in early childhood (Ages 2-6), Highlights High Five helps set children firmly on the path to becoming curious, creative, caring and confident individuals.
Highlights Hello magazine delivers colorful images, age-appropriate stories and fun activities parent and child can enjoy together. Targets 0-2 year olds.
Primarily direct-to-publisher generated, these parents believe in the timeless tradition of enjoying quality family time. Their children delight in receiving their monthly magazines in the mail. Running busy, active homes, they look to mail order to fill many needs for the whole family. They also enjoy hobbies of their own — cooking, gardening, health & fitness and shopping for themselves — women’s apparel, home furnishings and décor. Insurance, credit and financial service providers will reach adults who need to keep their families financially secure.
Name of child is not released.
HFC requires PGP software and a PGP key to decrypt their names.
Additional Information:
66% Age 30-49 yr.
16% HHI $49,000-$59,000
28% HHI $60,000-$99,000
36% HHI $100,000+
50% Home Value Between $100,000-$250,000
34% Home Value $250,000+
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