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This database is comprised of Mail Order Buyers who belong to Parenting Associations and Groups. These diligent parents are active participants in the schooling experience. The groups are formal organizations of both parents and teaching professionals that encourage joint participation by all parties involved. A commonly known such group would be the PTA which has a large following across the U.S.
These mothers and fathers devote a great deal of their time and energy to their happy families. They have a fair amount of discretionary income and use it to ensure their children have the tools needed for a positive educational experience.
This file has been overlaid with over 400 response segments covering all characteristics of how these consumers live, what they spend their money on, and what hobbies and interests they pursue.
This database has played a vital role in the success of many successful Direct Marketing campaigns.
These individuals are excellent prospects for all types of consumer offers including magazine subscriptions, education, insurance, travel, real estate, health & fitness and much, much more. |
