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What could be better than sitting at home watching your favorite TV/Cable infomercial shows? These buying consumers have a credit card ready, surfing the channels and are ready to buy! The ease of dialing-in and making a purchase of products they just have to have is too tempting not to do it. Sometimes these consumers get to call in and speak with their favorite DRTV host and tell them all about what they just purchased. These known buyers love the ease and access to every product they want. The list of available items being purchased is endless from products from specialty gourmet cookware, exotic coffee makers, ice cream makers, slow cookers, convection ovens too easy to make family healthy & gourmet cooking and baking recipes. These are the consumers who prefer to stay at home and entertain both family and friends on the weekends. The age ranges run from 30-75 & average income is $45K+.
50% of them purchase at least TWICE a month, using check by phone or a major credit card. The consumers here are ideal prospects for various types of apparel and accessories.
We can help you identify if these consumers have used a bank or retail card.
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