People of color by purchase is where you want to prospect. These mail purchasers use direct response to improve their lives - save time and money...and even have some fun! Present the right offer that appeals to them and then BINGO! Tons and tons of categories of purchases via mail. Mostly families with kids - some seniors. Tell us what you need!
MAIL BUYER MONTHLY HOTLINES:
Gadgets |
48,959 |
Financial |
52,288 |
Reading |
72,932 |
Sweeps |
39,475 |
Automotive |
38,211 |
Travel |
52,689 |
Craft |
52,987 |
Home Improvement |
48,257 |
Kids |
297,153 |
|
|
Universe: |
5,042,073 |
Hotline: |
549,365 |
Source: Direct Mail and Phone Surveys |