PEOPLE OF COLOR BY PURCHASE CATEGORY (MOB) Mailing List

People of color by purchase is where you want to prospect. These mail purchasers use direct response to improve their lives - save time and money...and even have some fun!

SEGMENTS COUNTS THROUGH 01/30/2025
5,042,073 TOTAL UNIVERSE / BASE RATE $100.00/M
 549,365 LAST 30-DAY HOTLINE     $115.00/M
DESCRIPTION
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People of color by purchase is where you want to prospect. These mail purchasers use direct response to improve their lives - save time and money...and even have some fun! Present the right offer that appeals to them and then BINGO! Tons and tons of categories of purchases via mail. Mostly families with kids - some seniors. Tell us what you need!

 

MAIL BUYER MONTHLY HOTLINES:

 

 

Gadgets 48,959 Financial 52,288
Reading 72,932 Sweeps 39,475
Automotive 38,211 Travel 52,689
Craft 52,987 Home Improvement 48,257
Kids 297,153    

 

 

 

 

Universe: 5,042,073
Hotline:    549,365

 

 

Source: Direct Mail and Phone Surveys

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Telephone List  
SOURCE: DIRECT MAIL AND PHONE SURVEYS 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 85% FEMALE 15% MALE  
SPENDING: $38.04 AVERAGE ORDER 
SELECTS
ADULT'S AGE RANGE   $10.00/M
CHILD'S AGE RANGE   $10.00/M
GEO/GEOGRAPHICAL   $10.00/M
HOTLINE   
MONTHLY HOTLINE   
UNIVERSE   
ADDRESSING
KEY CODING  $2.50/M
EMAIL  $50.00/F
FTP  $50.00/F
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