|
COUNTS THROUGH 04/30/2025 |
|
|
1,992,903 |
TOTAL UNIVERSE / BASE RATE |
$95.00/M |
1,992,903 |
TOTAL RESPONDERS |
$95.00/M
|
24,470 |
APRIL'25 RESPONDERS |
+
$16.00/M
|
|
FUNDRAISER/PUBLISHER RATE |
$75.00/M
|
|
Responders receive a promotional postcard inviting them to call into a toll free number and ultimately register for the Privacy Patrol Service. Upon enrolling, they receive identity theft protection (restoration, monitoring, $25K insurance to cover expenses due to theft). Plan prices range from $12.95 - $24.95 monthly. Members are not selectable.
Demographic Profile: Average Age 65 Average Income $51,423 |
|
POPULARITY: |
100 |
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
DIRECT RESPONSE |
PRIVACY: |
UNKNOWN |
DMA?: |
NO |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
55% FEMALE 35% MALE |
|
1 MONTH HOTLINE |
$16.00/M |
3 MONTH HOTLINE |
$11.00/M |
AGE |
$16.00/M |
AREA OF INTEREST |
$12.00/M |
CANCELLATION RUN CHARGES |
$15.00/M |
GENDER/SEX |
$7.00/M |
INCOME SELECT |
$16.00/M |
LIFESTYLE & INTERESTS |
$15.00/M |
SCF |
$8.00/M |
SOURCE |
$8.00/M |
STATE |
$8.00/M |
ZIP |
$8.00/M |
ADDRESSING |
KEY CODING |
$2.00/M |
DELIVERY FEE |
$75.00/F |
|