|
COUNTS THROUGH 04/01/2025 |
|
|
| 1,784,693 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
| 137,328 |
MONTHLY HOTLINE |
$95.00/M
|
| 34,072 |
WEEKLY HOTLINE |
$105.00/M
|
|
|
|
The Payday Is Everyday file consists of individuals who are seeking a quick cash advance in order to receive a boost with some of their pending bills. These individuals have opted-in to a cash advance offer looking to receive up to $1,000, once they are approved the funds are deposited into their personal bank accounts. The Payday Is Everyday consumer will make an excellent target for all cash advance and payday offers, secured and unsecured credit cards, debt consolidation deals, low end merchandise catalogs, sweepstakes opportunities and many more. Each of our records is Cass certified to ensure accuracy and include the consumers Full name, Address with Zip Code + 4 and phone where applicable. |
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT RESPONSE |
| PRIVACY: |
CONFIRMED OPT-IN |
| DMA?: |
YES - MEMBER |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
| GENDER: |
48% FEMALE 52% MALE |
|
|
| DATE OF BIRTH |
$7.00/M |
| GENDER/SEX |
$7.00/M |
| HOMEOWNER/RENTER |
$7.00/M |
| INCOME SELECT |
$7.00/M |
| MONTHLY HOTLINE |
$10.00/M |
| PHONE NUMBER |
$125.00/M |
| PRESENCE OF CHILDREN |
$7.00/M |
| WEEKLY/BI-WEEKLY HOTLINE |
$15.00/M |
| ADDRESSING |
| KEY CODING |
$3.00/M |
| EMAIL |
$50.00/F |
| FTP |
$50.00/F |
|
