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The Supermarket and Grocery Professionals List allows marketers to target professionals who manage or work in retail grocers and food markets. They are owners, executives, produce managers, cashiers, bakers, butchers, and more who ensure Americans have options in packaged foods, produce, dairy, and meats. Professionals in these list purchase products ranging from shopping carts to cashier registers.
Buyer Profile: Grocery managers and professionals are responsible for managing department inventory, pricing, marketing, and advertising, managing the talent pool, ordering a product, unloading and storing products, managing relationships with vendors, and more to maximize sales and profit. They make sure the store is aesthetically pleasing when shoppers walk through the door. Managers also work with new store trainers as well as seasoned employees to ensure they get the proper training in customer service and departmental duties. They are busy professionals who must stay ahead of consumer buying trends. They stocked canned, packaged, and boxed foods as well as specialty items including gluten-free, organic, deli, and fresh baked goods.
Quick Stats:
- American spend 6.4% of disposable income on food annually
- Supermarket sales in the U.S. top $638 billion
- The average grocery shopper spends a minimum of 41 minutes shopping
- 83% of shoppers choose supermarkets and grocers over warehouses and supercenters
- 25% of shoppers say they look for foods grown locally
Product Purchases: storage racks and shelving, freezer cases, commercial ovens, surveillance systems, butcher supplies, uniforms, aprons, cooling racks, carts, wrapping paper, freezer wrap, sanitizing cleansers, scales, commercial refrigerators, first aid kits, display counters, glass cases, computer systems, and software.
Who would purchase this list: Meatpacking plants, poultry farms, produce wholesalers, bulk food suppliers, commercial appliance providers, industry publications, continuing education providers, packaging providers, safety gear providers, security providers, trainers and recruiters, and much more.
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