These consumers responded to a discount shopping club.
The discount buying club offers its members discounts on shopping, lifestyle, and travel purchases.
The average customer is 41 years old with a household income of $55,000.
For a small monthly recurring fee these members have access to buy in bulk and receive discounts . These serious shoppers are interested in deals and savings and are willing to pay to receive these discounts.
Media Source: Online/Outbound Telemarketing/Direct Mail
Recommended for: shopping clubs, catalog credit, magazines, insurance, secured and subprime credit, internet, legal & financial services, health insurance, home equity loans, money making opportunities, innovative “as seen on TV” products, and catalogs.
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