The Especially Yours file offers fashion and image conscious African American women who have purchased quality wigs, hairpieces and fashion add-ons as well as stylish suits, dresses, shoes, hats and caftans.
These buyers take pride in their appearance and have a refined taste in clothing and accessories, prefer to dress fashionably, yet affordable. They are more likely to purchase from categories such as casual apparel, plus size apparel, health related, discount home and gifts, beauty and general merchandise.
Demographic Profile: Average Age 67 Average Household Income $59,533 Married 62% Homeowners 75%
Especially Yours customers have been identified to have a well above average propensity to spend in the following categories:
- Collectibles - Health & Wellness - Low & Mid Ticket Gifts & Merchandise - Magazine Subscriptions - Mid Ticket Women's Apparel - Non-Profit/Fundraising - Vitamins & Supplements
*Dollar select is based on average purchase. |